Board Meeting Overview
### Fuel Contract Increase
In the August 2024 meeting, CATA (Centre Area Transportation Authority) discussed the need to increase the fuel contract with a vendor from an initial $30,000 to $65,000 due to higher fuel consumption for service vehicles. The board motioned and approved the increase to meet projected needs for the rest of the contract period【4:0†source】.
### Toking Transit Presentation
Ellen from Toking Transit presented to the board on the implementation process of a validator upgrade project. The upgrade aims to enable riders to validate both digital and physical fare media, including mobile fare, short-term passes, institutional ID cards, smart cards, and allow tap-to-pay options for convenient fare validation. The presentation highlighted the increasing use of digital wallets for fare purchases by riders, emphasizing system reliability, rider satisfaction, and boarding efficiency as key goals for the future【4:1†source】.
### Performance Reports
Marin presented the third quarter fixed-route performance report, discussing ridership data, new trends, and service changes. The board approved the report after discussion and analysis, focusing on improving schedule adherence and trip completion rates. Additionally, a positive trend in meeting scheduled stops was highlighted, showing a significant improvement over previous years【4:2†source】.
### Mesmerized Advertising Contract
A recommendation was made to authorize a new contract with Mesmerized for advertising, showing better revenue sharing and reduced costs for CATA. The proposed contract period is for three years with additional option years, aiming to increase advertising revenue and explore new advertising opportunities, such as wrapping smaller buses and utilizing various types of ads both inside and outside the buses【4:3†source】.
The meeting covered significant updates and approvals related to fuel contracts, technology upgrades, performance reports, and advertising contracts, showcasing CATA’s focus on operational efficiency, rider satisfaction, and revenue generati
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